Pizza Parlor Flagship Concept Store
This flagship branch embodies a modern industrial aesthetic, setting the benchmark for all future branches nationwide. Designed as a one-storey stand-alone structure, the space strikes a balance between urban sophistication and casual warmth, making it both iconic and approachable.
Architectural Expression
The exterior presents a bold and contemporary façade, defined by a combination of exposed concrete, textured stone finishes, and warm wood accents. The interplay of rugged industrial elements with natural materials creates a visually striking yet welcoming atmosphere. The strong geometric lines and open frontage convey a sense of transparency and accessibility, ideal for a modern dining experience.
Brand Identity Integration
The design strategically highlights the brand identity, with its recognizable signage prominently placed against the stone-textured backdrop. The panda logo, complemented by the illuminated name signage, provides instant visibility and strong recall, ensuring consistency across all branches.
Interiors
Functional Layout
The layout emphasizes customer convenience and seamless operations. A glass-fronted kitchen allows diners and passersby to witness the pizza-making process, reinforcing authenticity and craftsmanship. Outdoor and semi-covered dining spaces, framed by timber trellises and vertical green elements, offer a vibrant and comfortable environment for both quick bites and relaxed meals.
Modern-Industrial Atmosphere
Inside and outside, the design is grounded in the modern-industrial look:
Wooden soffits and cladding soften the raw concrete and metal features.
Exposed steel accents and structural details reflect urban energy.
Stone textures and greenery balance the industrial feel with natural warmth.
Flagship as a Standard Model
This flagship store is envisioned not only as a destination but also as a prototype for replication. The design language—clean modern lines, industrial materials, and brand-focused architecture—can be efficiently adapted to various site conditions while retaining the strong brand character.
